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This web site outsearching.com states the following, "Shopping Campaigns with Product Feed Management." We saw that the website said " Paid Search is the cornerstone of PPC advertising." It also said " Search allows your potential customers to find what they want, when they want it. Through Paid Search, you have the opportunity to show your ads on top of and along side search results at all the major search engines. With proper keywords, ads and targeting you can connect your business with the world." The header had Outsearching as the highest ranking optimized keyword. It is followed by SEM professionals which isn't as ranked as highly as Outsearching.